3 good books that marketers should read

Guerrila marketing-  Jay Conrad Levinson

The world has never had as many small and medium enterprises as it is today. However, most businesses have to face the problem when it is founded: How to sell goods, implement effective marketing programs, build strong brands at a reasonable cost? Like on the battlefield, the smartest way to fight in this case is guerrilla marketing.

30-day guerrilla marketing is one of the marketing books or a lot of useful information about all marketing issues. It provides specific instructions such as how to build marketing plans, direct mail marketing plans, and choose the right time to use PR instead of traditional marketing. Levinson and Lautenslager are the leading researchers in guerrilla marketing. In this book, the author has summarized his experiences into a simple book, easy to apply for 30 days.

Blink -Malcolm Gladwell

A blink is a fantasy moment, when an idea, a trend, or a social behavior crosses a certain threshold – breaks out and spreads like a wild fire. Just like a sick person can trigger a pandemic, a small but accurate goal can also become a trigger for a fashion trend, replicating the consumption of the product. , or lower the crime rate …

In this book, which is warmly welcomed by readers, Malcolm Gladwell has discovered and opened us a deep understanding of the phenomenon of “outbreaks”, which will completely change the perception of all people around the world about the consumption of products and the dissemination of ideas.

Positioning- Al Ries and Jack Trout

Positioning was first introduced by American marketing strategist Jack Trout through an article published in Industrial Marketing magazine in 1969. Jack Trout then joined Al Ries in developing this concept. in the book Positioning – published in 1981, and since then Position has changed the traditional marketing approach and entered the lives of businesses.

 

8 investment books should be read if you want to get rich

1. “Business Adventures” – John Brooks
Rich people always believe that starting a business is the fastest way to make money. This is also the book of the world’s richest billionaires Bill Gates and Warren Buffett.

“You won’t find any theory in this book. Brooks writes very long stories to present problems, delve into reason, introduce new principles and show you how to succeed in business. ”- Bill Gates commented on” Business Adventures “.
2. “The Little Book of Common Sense Investing” – John C. Bogle

7 Interesting facts about EBook

One of the simplest ways to build assets is investment. Just invest right, you will collect a lot of money.

John Bogle – founder of the world’s largest investment fund Vanguard Group shares the most simple and effective investment strategy that is investing in low index funds. Legendary investor Warren Buffett also said that every investor, big or small, should read this book.
3. “The Essays of Warren Buffett” -Warren Buffett and Lawrence A. Cunningham

The book is over 700 pages long written by the legendary investor of Omaha through letters to shareholders or his investment notes.

For Warren Buffett fans, the book will give you an overview and perspective of 87-year-old billionaire about business, investment and life.
4. “Rich Dad Poor Dad” – Robert Kiyosaki
With “Rich Dad Poor Dad”, Kiyosaki completely broke the notion that making lots of money will help you become rich, through the story of two fathers – a rich father and a poor father, author explain how to build assets even when you have low wages.

Besides, Kiyosaki also goes against the belief of people that the house is an asset. He points out the difference in the wage payment options of the rich and poor, as well as emphasizing the difference between assets and debt.
In order to be rich, you must first learn to think like rich people. Everyone has the same opportunity to become rich, just need to have faith in yourself and change your thinking about money.

2 Good books that can change your life

1. Awakening to your life’s purpose


This book is about simple philosophies that it ranks No. 1 in 10 books that can change your life.
There is a writer who once said: The purpose of living as a lamp helps to illuminate our path into life. Everyone is concerned with a question: What is the purpose of my life? On the road of life, there are some people can find it. Many people struggled with that question but did not find out their purpose of life and many people lost their way in the wrong purpose. The book has made us “Awakening to your life’s purpose”, making us think and enlighten the soul of our hearts, have we found the right purpose? This is a good book, a museum that leads us on the right path into many hardships, but also lots of bitter sweetness.

Believe me, this book will not let you down!

2. Change your mind and your life will follow


When we change, the world will change. Let’s look at the following point: We only have two choices in life. The first option is to fall into frustration, paralysis and let the fear control you. The second option is to open your heart to the world around you, heal yourself and others by changing your habit of acting in relationships. We cannot change someone. We often cannot change the situation. But We can learn to act with loving hearts instead of reacting with anger or hurt. Let us remember that we have control over everything. When we stop paying attention to the problem, the solution will appear.
Presented in 12 simple steps, this book provides us with the insights needed to find out how to behave peacefully and positively in all situations.

2 good books about communication skills

1. How to talk to anyone- Leil Lowndes

Have you ever admired successful people, who “seem to have everything”? You find them to be confident in business meetings or always to lead the party atmosphere … Why do they achieve those things?

The Art of Communication to succeed with 92 tricks is refined and drawn from flexible situations in social life will equip you with the knowledge and skills to live and work to have a great influence on your life’s successful journey.

Each example, each story is parsed, so that readers can see clearly the benefits and harms and how to choose the principle of living.

This book is aimed at all readers, whether students, salespeople, entrepreneurs, managers, politicians or housewives or anyone who wants to control good relationships and income for their life effectively.
2. Getting past no- William Ury

In life, there is always a paradox: having a lot of things but you still feel empty. The more things they buy, the more they want to buy, … And the more we suffer from this paradox, the more we develop. We are too serious to learn “more” but forget about “less” learning.

We say Yes with too many good things, then finally don’t do any good work. We try to please everyone in order not to feel guilty, and always end up troubled by not pleasing anyone. The only thing equal to everyone is time, everyone has the same time property – 24 hours a day. How you invest this asset will create your future. You will fail when trying to do everything well. You need to know what you want, what is not important, less meaning to yourself, then you should deny it.

It seems to be a science of living art. You must go through the sequential stages, from preparation, giving and completing Rejection. In each stage there are three different steps. Your ultimate goal is not to deny, criticize or eliminate the views, opinions, and values ​​of others but to affirm what you care about, your values towards everyone.

Best books about fiction and mystery that are the best sellers of all time

God of War

In 2012, the epidemic of zombies broke out, pushing humans to the brink of destruction. But luckily escape the chase of the bloodthirsty zombies but the female student was tricked into being a prey for a beast and its genome was invaded into the body. After a hundred-year-long sleep, she regained consciousness in a beastly form with an extraordinary power.

Through the fierce battles with humans, zombies and robots, her resilience, integrity but equally good and honest has made the leaders of these armies to be amazed and free from bottomless vibrations.

If you are a fan of mysterious and fantasy literature, the God of War is a work that you should not ignore at all

Death comes as the end- Agatha Christie

In Egypt in 2000 BC, death is considered to bring meaning to life. At the foot of a cliff is Nofret’s crumbling body. Young, beautiful and cruel, most people agree that it is destiny – she deserves to die like a snake!

However, at her father’s house on the banks of the Nile, the daughter of the missionary Renisenb thought that the woman’s death was suspicious. More and more she believes the germ of evil flourishes in her home – and helplessly witnesses the family’s infatuation in death.

Alchemist – the secret of immortal Nicholas Flamel – Michael Scott


From the disappearance of an old book … The modern world can be torn and broken. The person who holds the secret can kill the world. And when no one is against them, Dee and those like him will release the dark Elders into the human world again. Everything will be very chaotic, civilization will collapse. Where’s Nicholas?

Nicholas Flamel was an alchemist, born in 1330. The battle between Immortal Flamel and Dark Dee took place between the era of wifi, ipod, internet, laptop and mobile phones that unintentionally attracted participation of twins Josh and Sophie Newman.

The appearance of the sisters is quite similar to the prediction in Codex that existed thousands of years ago by Abraham. In the battle between Flamel Immortal and Dark Dee, the two sisters, in front of which Sophie was awakened to her potential powers.

This is one of the very good and worth reading books about the mystical and fictional topic.

Top books for women

Women who love books are beautiful, they are beautiful in a very special way. Maybe they are not like flowers or pearls but they are like a cup of tea with a gentle, delicate scent. And the cup of tea, the more you sip the more delicious it is. You can give yourself or the women you love the best and most meaningful books below:
1. Mother’s diary- Kawa Chan:

Mother’s diary is a picture diary, a heartfelt message that Kawa Chan wants to send to her first son.
Flipping through every page of the book, you will go from delight to sympathy. Because the author’s stories are very close and true to the mood of many mothers who gave birth. When starting to paint the first picture, Kawa Chan simply wanted to save some memorable moments during the pregnancy so that she could show her children later, but after that, Humor of the author has received the warm support of many people. Hopefully with this booklet, the painting will reach even more people.

Read to feel, empathize or simply laugh!

2. Empowering woman- Louis L.Hay

Life is changing and standards for women are changing accordingly. Today, the ideal woman is no longer just around the house, no longer spending all her time and effort to serve her husband. Society has looked more respectful to women and therefore treatment is more fair. All Chapters in Women I have the right to help readers step by step change their beliefs, thoughts and actions to achieve happiness and success in the family as well as in society. The book closes with the message, “Love yourself and your life.”

3. Our turn!- Nikki Royston

If you are looking for something to start a business and develop your business skills, then it’s time to read this book. It will lead you on the path to success. The book also offers top tips and advice from leading business women like Anita Roddick, Martha Lane Fox and Nicola Horlick … They have shown sex plays a big part in their journey and how they are successful in the leading position ofthe male dominated business world. The book is a combination of studies and interviews with business women. It’s our time! It is an interesting and unique book for women who want to succeed on the way.

5 unbelievable benefits of reading

When was the last time you read a book or magazine? Do your daily reading habits are just updates from Facebook, or even just a guide on using instant noodles? If you are one of the many people who do not have a habit of reading every day, that means you have ignored the many benefits of reading. Here are just 6 benefits out of them.

1. Cheer up your spirit

Studies have shown that reading helps to refresh the mind. Spiritual stimulation helps slow down the progression (or even stop) of Alzheimer’s disease and memory loss, keeping your brain active and engaged to prevent energy loss. Like any other organ in the body, the brain requires exercise to stay healthy.

2. Reducing stress

Regardless of how much workload you are in, personal relationships, or countless other issues facing everyday life, all of them will disappear when you focus on an interesting story. A good book can take you to another world, an interesting article will stabilize you in the present moment, causing tension to fade away and allow you to relax and have a good time.

3. Knowledge

Everything you read will fill your mind with fresh, interesting information. You do not know when you will need these pieces of knowledge. The more you know, the better equipped you are to overcome any challenge in life.
Have you ever fallen into a tragic situation? Remember that you can lose everything – work, property, money, even health – but knowledge is never lost.

5. Improve memory

When you read a book, you have to keep in mind the characters, the information about them, the ambition, the history, the tone or the circumstances that shape the way each character lives. Maybe there are a lot, but the brain is a great thing, they can remember all these things easily. Very miraculous, each new memory will cause the brain to create new brain wrinkles and strengthen the old wrinkles, support the memory recall and balance. Interesting, right?

 

One Book You Should Pick Up This Summer

As summer is steadily approaching and you’re planning your warm holiday season, considering picking up “Less” by Andrew Sean Greer. It’s a novel created by Greer, who is known as a phenomenal writer that has a nick or intertwining humour with reality. All of his books share one characteristic: they are all clever and based on a clever concept. His name may have been heard before as he has had a bestseller in the past “The Confessions of Max Tivoli” in 2004.

In his new novel Less, is based on a different concept by the author. It follows a homosexual author by the name of Arthur Less, who is 49 but is trying to claim to his youthfulness as he is facing the realities of ageing.

The Book “Less”

The novel follows a humoristic and almost mocking tone as it reveals the story of Arthur Less, who is suffering from anxiety regarding his age and his recent split up with his boyfriend who is going to be marrying a younger man. As Arthur realises he might have to sit through a wedding watching his ex-lover marry someone that is youthful and apparently livelier than him. Less decides to let his anxiety show and flee before the day of the wedding. In light of this, Arthur must go through old mail and finally accept offers to travel to an array of resorts, retreats, and teaching assignments.

Though those locations and the basic structure of the novel. Each location is getting its own chapter that brilliantly describes the awkwardness of travelling alone and trying to run away from your problems at home. A few of his adventures are hilarious as he is mistaken for a woman during a science convention, getting asked a series of depressing questions while on a panel in Mexico, and then arriving at an awards ceremony only to be confronted with the knowledge that an array of high school students will choose the winner.

Though the most hilarious and exciting adventure took place in Germany as he operates under the persona that he is a professor that spoke fluent German. Though despite lying about the language, as soon as he enters the classroom, he tells the students “I am sorry, I must kill most of you.”, which caused them to adore him. The reader will adore him as well since Arthur Less is such a fascinating man with a real personality.

Conclusion

While Greer has written about homosexual characters before – this is his first novel to focus on a gay writer. Along with sharing the story with a humorist and mocking tone – the readers are able to witness the self-journey that Less must go through as he realises that running away from his problems are not going to solve themselves. This novel is going to be a perfect read over the summer as many young adults can relate to the struggle that is presented in the book. It’s a fun, simple, and engaging story.

10 eBook Vs Printed Books Facts

10 eBook Vs Printed Books Facts

The printed books were our traditional way of learning and reading. The importance of this obviously agreed. But we should take this as our past because of some reasons like environmental issues. This is the time of taking the technology to avoid our environmental destruction. We should be used in this e-papers to go with technology and find the best solution for us.

Besides for some extra advantages and opportunities, the popularity of eBooks is also increasing day by day. The greater accessibility, low price, and easy use methods make it more preferable than the traditional books. Here are some gross benefits of eBooks are shown below which we cannot forget

Fast Accessibility

To get a traditional book, we need to go for it to the market and search for it. It takes a lot of time to find the book. But in case of an eBook, we can easily search a book from the easy search option of the eBook and download it within minutes. If a reader does not know what book he will find the topic he needs, he can easily search for the right book. The easy access option of the eBook enables him to find a lot of books on that topic and then he can easily select by his choice and download it. Besides, a learner can learn many new things by assessing the eBook. There are many articles available for free from which a reader can gather a lot of important information.

Updating and Upgrading

The eBooks are kept updated by the authority. The easy functionality of eBooks makes it easy to update. The authors of eBooks make updating books and all the information is upgraded as soon as new information has added up. So, a reader can be sure about that he will get the most updated information from the eBooks. But a reader cannot expect that from a traditional book. To upgrade a traditional book, it needs to be published again and again with new information.

Additional Things

There are many eBooks found with extra bonuses. Some information is added up to these books as an extra bonus. People can get more from these eBooks than the traditional books. The cost may be the same or may be lower than a traditional book but the bonus is additional.

Space Savvy

A lot of books can be loaded in one device. Now a student or a reader do not need to take loads of books with them where they go. They can take all of their books with a small and smart device. It is super space savvy in this function. No need to block the space of a room to set up all books. In a small device all the books can set easily.

Stopping Tree Destruction

The eBooks are the best idea to save our nature and reduce the pollution. There is no need to destroy trees to find the products of the production of books which is needed for the traditional books. This is the eco-friendliest solution for the best nature saving function.

Portability

Over hundreds of books can be loaded in one device either it is computer or eBook reader. The wireless portable function of it makes sure to move with it easily. Readers can easily go anywhere with loads of books by this little device so that they can read when and where they want.

Hot-linked References

A reader can easily enrich his learning by reading an eBook. Most of the eBooks keep hot-links with their every possible text to provide the link for further information. A reader can easily know the description of the topic only by clicking on the hot links. These references increase the learning options.

The Custom Branding

There is an option of custom branding of the books very easily by giving the name of one person to the other book. If one allows it for his book, then a person can custom brand the book. There are many books that have become viral and so, the author of this book permits to give away those books or sell on his name or his company’s name.

Easy Access to Wide Collection of Information

There is a lot of information in our today’s world which is always changing and upgrading. When the reader buys an eBook, he may need further information or upgraded information to learn. In this case, the reader can get access to this information easily by hot links or easy search options.

Better Technology

The technology of this world is always upgrading and improving. The new versions of eBook readers, generally, always includes new features to increase the readability and learning options. Advanced and high-resolution functions are added and problematic issues are deducted. The backlight options, the font changing options and the movement of text options are improved functions made by new editions.

Conclusion

A revolutionary effect of technology has made the eBook reader. People are now getting to be in touch by reading and learning more with the help of the inventions. New innovative functions are making it easier to operate. Kids are also finding it more preferable to read and learn many things. Teachers and parents are also allowing their kids to have an eBook reader.