3 good books that marketers should read

Guerrila marketing-  Jay Conrad Levinson

The world has never had as many small and medium enterprises as it is today. However, most businesses have to face the problem when it is founded: How to sell goods, implement effective marketing programs, build strong brands at a reasonable cost? Like on the battlefield, the smartest way to fight in this case is guerrilla marketing.

30-day guerrilla marketing is one of the marketing books or a lot of useful information about all marketing issues. It provides specific instructions such as how to build marketing plans, direct mail marketing plans, and choose the right time to use PR instead of traditional marketing. Levinson and Lautenslager are the leading researchers in guerrilla marketing. In this book, the author has summarized his experiences into a simple book, easy to apply for 30 days.

Blink -Malcolm Gladwell

A blink is a fantasy moment, when an idea, a trend, or a social behavior crosses a certain threshold – breaks out and spreads like a wild fire. Just like a sick person can trigger a pandemic, a small but accurate goal can also become a trigger for a fashion trend, replicating the consumption of the product. , or lower the crime rate …

In this book, which is warmly welcomed by readers, Malcolm Gladwell has discovered and opened us a deep understanding of the phenomenon of “outbreaks”, which will completely change the perception of all people around the world about the consumption of products and the dissemination of ideas.

Positioning- Al Ries and Jack Trout

Positioning was first introduced by American marketing strategist Jack Trout through an article published in Industrial Marketing magazine in 1969. Jack Trout then joined Al Ries in developing this concept. in the book Positioning – published in 1981, and since then Position has changed the traditional marketing approach and entered the lives of businesses.

 

Read ebook books and unbelievable benefits of ebook reading

Reading ebook is very convenient

Ebook books are often quite popular because of their compactness and convenience, readers can search book ebooks easily on the internet. Today, along with the development of smartphones, tablets, the selection of ebook books to read in free time, at leisure … is a top choice of readers.

Finding any reference in ebook books is easy because you only need to enter the correct keywords and download them within 30s instead of going to a bookstore and searching for your favorite book. Only with one The ebook or tablet you can store up to thousands of soft-copy books that with traditional paper books you can’t do.
Ebook is very cheap compare with hard copy book


The choice of reading ebook instead of reading paper books is a good choice for saving money for readers. An ebook has a production cost of only about a third of the printed book price. Moreover, the time for launching a book ebook is faster than that of printed books and does not cost other materials, so it also contributes a part in protecting the environment, saving space such as production areas, houses …

The choice of reading ebook instead of reading paper books is a good choice for saving money for readers

Reading ebook is very AWESOME
– Read ebook books to reduce stress and mental stimulation.
– Read ebook books that help expand knowledge and vision.
– Read ebook to purify the soul and entertain.
– Read ebook books to increase analytical and writing skills.

Decartes once said: “Reading is to talk to the most successful people of the past centuries.” Therefore, Reading Art is a great gift for readers who are passionate about reading and desire to discover the vast world of knowledge in each book

8 investment books should be read if you want to get rich

1. “Business Adventures” – John Brooks
Rich people always believe that starting a business is the fastest way to make money. This is also the book of the world’s richest billionaires Bill Gates and Warren Buffett.

“You won’t find any theory in this book. Brooks writes very long stories to present problems, delve into reason, introduce new principles and show you how to succeed in business. ”- Bill Gates commented on” Business Adventures “.
2. “The Little Book of Common Sense Investing” – John C. Bogle

7 Interesting facts about EBook

One of the simplest ways to build assets is investment. Just invest right, you will collect a lot of money.

John Bogle – founder of the world’s largest investment fund Vanguard Group shares the most simple and effective investment strategy that is investing in low index funds. Legendary investor Warren Buffett also said that every investor, big or small, should read this book.
3. “The Essays of Warren Buffett” -Warren Buffett and Lawrence A. Cunningham

The book is over 700 pages long written by the legendary investor of Omaha through letters to shareholders or his investment notes.

For Warren Buffett fans, the book will give you an overview and perspective of 87-year-old billionaire about business, investment and life.
4. “Rich Dad Poor Dad” – Robert Kiyosaki
With “Rich Dad Poor Dad”, Kiyosaki completely broke the notion that making lots of money will help you become rich, through the story of two fathers – a rich father and a poor father, author explain how to build assets even when you have low wages.

Besides, Kiyosaki also goes against the belief of people that the house is an asset. He points out the difference in the wage payment options of the rich and poor, as well as emphasizing the difference between assets and debt.
In order to be rich, you must first learn to think like rich people. Everyone has the same opportunity to become rich, just need to have faith in yourself and change your thinking about money.

2 Good books that can change your life

1. Awakening to your life’s purpose


This book is about simple philosophies that it ranks No. 1 in 10 books that can change your life.
There is a writer who once said: The purpose of living as a lamp helps to illuminate our path into life. Everyone is concerned with a question: What is the purpose of my life? On the road of life, there are some people can find it. Many people struggled with that question but did not find out their purpose of life and many people lost their way in the wrong purpose. The book has made us “Awakening to your life’s purpose”, making us think and enlighten the soul of our hearts, have we found the right purpose? This is a good book, a museum that leads us on the right path into many hardships, but also lots of bitter sweetness.

Believe me, this book will not let you down!

2. Change your mind and your life will follow


When we change, the world will change. Let’s look at the following point: We only have two choices in life. The first option is to fall into frustration, paralysis and let the fear control you. The second option is to open your heart to the world around you, heal yourself and others by changing your habit of acting in relationships. We cannot change someone. We often cannot change the situation. But We can learn to act with loving hearts instead of reacting with anger or hurt. Let us remember that we have control over everything. When we stop paying attention to the problem, the solution will appear.
Presented in 12 simple steps, this book provides us with the insights needed to find out how to behave peacefully and positively in all situations.

2 good books about communication skills

1. How to talk to anyone- Leil Lowndes

Have you ever admired successful people, who “seem to have everything”? You find them to be confident in business meetings or always to lead the party atmosphere … Why do they achieve those things?

The Art of Communication to succeed with 92 tricks is refined and drawn from flexible situations in social life will equip you with the knowledge and skills to live and work to have a great influence on your life’s successful journey.

Each example, each story is parsed, so that readers can see clearly the benefits and harms and how to choose the principle of living.

This book is aimed at all readers, whether students, salespeople, entrepreneurs, managers, politicians or housewives or anyone who wants to control good relationships and income for their life effectively.
2. Getting past no- William Ury

In life, there is always a paradox: having a lot of things but you still feel empty. The more things they buy, the more they want to buy, … And the more we suffer from this paradox, the more we develop. We are too serious to learn “more” but forget about “less” learning.

We say Yes with too many good things, then finally don’t do any good work. We try to please everyone in order not to feel guilty, and always end up troubled by not pleasing anyone. The only thing equal to everyone is time, everyone has the same time property – 24 hours a day. How you invest this asset will create your future. You will fail when trying to do everything well. You need to know what you want, what is not important, less meaning to yourself, then you should deny it.

It seems to be a science of living art. You must go through the sequential stages, from preparation, giving and completing Rejection. In each stage there are three different steps. Your ultimate goal is not to deny, criticize or eliminate the views, opinions, and values ​​of others but to affirm what you care about, your values towards everyone.

Best books about fiction and mystery that are the best sellers of all time

God of War

In 2012, the epidemic of zombies broke out, pushing humans to the brink of destruction. But luckily escape the chase of the bloodthirsty zombies but the female student was tricked into being a prey for a beast and its genome was invaded into the body. After a hundred-year-long sleep, she regained consciousness in a beastly form with an extraordinary power.

Through the fierce battles with humans, zombies and robots, her resilience, integrity but equally good and honest has made the leaders of these armies to be amazed and free from bottomless vibrations.

If you are a fan of mysterious and fantasy literature, the God of War is a work that you should not ignore at all

Death comes as the end- Agatha Christie

In Egypt in 2000 BC, death is considered to bring meaning to life. At the foot of a cliff is Nofret’s crumbling body. Young, beautiful and cruel, most people agree that it is destiny – she deserves to die like a snake!

However, at her father’s house on the banks of the Nile, the daughter of the missionary Renisenb thought that the woman’s death was suspicious. More and more she believes the germ of evil flourishes in her home – and helplessly witnesses the family’s infatuation in death.

Alchemist – the secret of immortal Nicholas Flamel – Michael Scott


From the disappearance of an old book … The modern world can be torn and broken. The person who holds the secret can kill the world. And when no one is against them, Dee and those like him will release the dark Elders into the human world again. Everything will be very chaotic, civilization will collapse. Where’s Nicholas?

Nicholas Flamel was an alchemist, born in 1330. The battle between Immortal Flamel and Dark Dee took place between the era of wifi, ipod, internet, laptop and mobile phones that unintentionally attracted participation of twins Josh and Sophie Newman.

The appearance of the sisters is quite similar to the prediction in Codex that existed thousands of years ago by Abraham. In the battle between Flamel Immortal and Dark Dee, the two sisters, in front of which Sophie was awakened to her potential powers.

This is one of the very good and worth reading books about the mystical and fictional topic.

Top 3 good books for men

Men have two ways to prove their power: One is going to the society, experiencing life, two is in the library, buried his head in books. Those who are hesitant and choose to play a little bit and learn a little bit, often end up with a lose in life. As a brave man, you need to read and think about these 3 books.
1. Goal! by Brian Tracy

Conquering the goal gives you 21 important ideas and strategies to help you realize your desires. Hundreds of thousands, even millions, started out with white hands and achieved great success with these principles. What others can do, you can do as long as you really love to do it!

2. Differentiate or die of Jack Trout Steave Rivkin

This is a good book that business man evaluate it with the logical, easy to understand to help us easily apply to life. It is easy to understand that, if not make a difference, do not know how to refresh themselves will mean that we will fail, will “die.” You do not have to look for the proof, because the author Jack Trout has proved that the famous brands such as Nokia, Motorola, Alta Vista, .. they were used to be very successful.

3. The Richest man in Babylon

When reading the book The Richest Man in Babylon you will know that: To make your aspirations fulfilled, you must at least succeed in terms of money. This book will teach you how to apply the principles of financial development.

This book is about the successes of each person living in the ancient Babylonian city, specifically the achievements they have made. This will help people better understand the financial issues and offer strategies for those who are anxious and thinking about how to do it.
We hope that the list of books above will help you to be fullfil in life and successful

Top books for women

Women who love books are beautiful, they are beautiful in a very special way. Maybe they are not like flowers or pearls but they are like a cup of tea with a gentle, delicate scent. And the cup of tea, the more you sip the more delicious it is. You can give yourself or the women you love the best and most meaningful books below:
1. Mother’s diary- Kawa Chan:

Mother’s diary is a picture diary, a heartfelt message that Kawa Chan wants to send to her first son.
Flipping through every page of the book, you will go from delight to sympathy. Because the author’s stories are very close and true to the mood of many mothers who gave birth. When starting to paint the first picture, Kawa Chan simply wanted to save some memorable moments during the pregnancy so that she could show her children later, but after that, Humor of the author has received the warm support of many people. Hopefully with this booklet, the painting will reach even more people.

Read to feel, empathize or simply laugh!

2. Empowering woman- Louis L.Hay

Life is changing and standards for women are changing accordingly. Today, the ideal woman is no longer just around the house, no longer spending all her time and effort to serve her husband. Society has looked more respectful to women and therefore treatment is more fair. All Chapters in Women I have the right to help readers step by step change their beliefs, thoughts and actions to achieve happiness and success in the family as well as in society. The book closes with the message, “Love yourself and your life.”

3. Our turn!- Nikki Royston

If you are looking for something to start a business and develop your business skills, then it’s time to read this book. It will lead you on the path to success. The book also offers top tips and advice from leading business women like Anita Roddick, Martha Lane Fox and Nicola Horlick … They have shown sex plays a big part in their journey and how they are successful in the leading position ofthe male dominated business world. The book is a combination of studies and interviews with business women. It’s our time! It is an interesting and unique book for women who want to succeed on the way.

5 unbelievable benefits of reading

When was the last time you read a book or magazine? Do your daily reading habits are just updates from Facebook, or even just a guide on using instant noodles? If you are one of the many people who do not have a habit of reading every day, that means you have ignored the many benefits of reading. Here are just 6 benefits out of them.

1. Cheer up your spirit

Studies have shown that reading helps to refresh the mind. Spiritual stimulation helps slow down the progression (or even stop) of Alzheimer’s disease and memory loss, keeping your brain active and engaged to prevent energy loss. Like any other organ in the body, the brain requires exercise to stay healthy.

2. Reducing stress

Regardless of how much workload you are in, personal relationships, or countless other issues facing everyday life, all of them will disappear when you focus on an interesting story. A good book can take you to another world, an interesting article will stabilize you in the present moment, causing tension to fade away and allow you to relax and have a good time.

3. Knowledge

Everything you read will fill your mind with fresh, interesting information. You do not know when you will need these pieces of knowledge. The more you know, the better equipped you are to overcome any challenge in life.
Have you ever fallen into a tragic situation? Remember that you can lose everything – work, property, money, even health – but knowledge is never lost.

5. Improve memory

When you read a book, you have to keep in mind the characters, the information about them, the ambition, the history, the tone or the circumstances that shape the way each character lives. Maybe there are a lot, but the brain is a great thing, they can remember all these things easily. Very miraculous, each new memory will cause the brain to create new brain wrinkles and strengthen the old wrinkles, support the memory recall and balance. Interesting, right?

 

How Reading Devices Compares to Reading Books

Technology introduces new ways for us to do things in just about all possible ways. With the new advancements of today, there’s no need to even write a grocery list or try to remember things anymore as our smartphones, smartwatches and home automation devices take care of it all. While this example only applies to a tiny part of how things have changed, you can see differences with everything we do, whether it’s finding your way to an address or looking for a new movie to watch at home, the fact is, it’s become a lot easier.

Some would agree that convivence isn’t always the best thing as the older, classical variation somehow remains better. Those who are used to reading books might find the newer electronic readers strange and that it takes away from the experience while others simply can’t get enough of just how easy it is to gain access to the latest books and discover titles they would’ve never considered at a bookstore.

There’s no doubt about it, online books on your tablet, smartphone or every special reading devices such as Kindle have their advantages, but is it really better than picking up a book and feeling the physical pages as you make your way through the story or details?

Finding Books

This is one section where electronic reading devices have an upper hand as they are linked to a massive online store where everything from the most in-demand books through to the latest free books are available. All you need to do is choose the book you want, pay the lower price and get reading straight away.

Of course, if you want the physical book, it has also become a lot easier to find the titles you want as many online stores give you the opportunity to order books and have it delivered straight to your door, but for some, visiting the bookstore and looking around is simply the cherry on top, which surprisingly remains a popular choice for millions.

Word Meanings and Keeping your Place


Electronic reading devices have made things much easier when it comes to reading as they include a direct link to online dictionaries. They allow readers to simply select a word and instantly see the meaning of it. These devices also allow you to keep track of where you left off as readers can simply choose a page or a specific place on a page where they can carry on from the next time they read.

Regular books don’t offer either of these features as you need to check up on words either in a dictionary or on a mobile device or PC by using Google. Those who read a lot might also be familiar with the frustrating occurrence when you piece of paper or place-keeper seems to have gone missing, meaning you need to go find the page and spot where the tale continues.

At the end of the day, it all comes down to preference as many readers don’t mind the minor additional steps required to read a physical book. Some even combine the options by reading on electronic devices while away from home but returning back to the physical book for the best experience when they can.